Max New York Life Insurance and The Time of India together launched. The Ingenious scholarship programme 2010 in Feb, 2010. The initiative received an overwhelming response from school kids. It was aimed to honour talents and encourage talent holding students (class V to VII) through financial assistance or scholarships.The group will distribute the prizes on Nov 15, 2010. It will give away around 3,292 prizes worth Rs 2 Crores. Top 52 scholarship winners will get prizes from famous personalities at a special function.The initiative wants to help parents to achieve all-round development of hair kids. The extensive survey and on-the-spot testings had enabled investigators to hunt talented students for scholarships. It gives prizes for all kinds of good talents a student can have.Several thousand students of Delhi and other cities applied in Feb and March 2010. Shruti Bhardwaj of Delhi has won the highest prize Rs 20 Lakh in the junior category.