The global insurance major Max New York Life has started a child friendly programme known as I-Genius. The programme will help children in developing of their talents through a number of ways including query service, setting up a national board, aiding parents and rewarding talented students and also hunting new talents.
The scheme included students of classes III to VIII. These students will be encouraged to take part for Rs. 3 k prizes. A total sum of Rs.2 crore will be distributed. The deadline for registration is 31 March, 2010.
The 5-point programme is generating a massive buzz in schools, and students are showing good response. Parents are also encouraged to motivate their children to participate.